Microsoft Advertising Awareness Brochure
Microsoft Advertising Awareness Brochure

Microsoft Advertising Awareness Brochure

This brochure was the first of a four-part awareness campaign, sent to marketers to bring attention broad reach and premium audience across multiple engagement points: Windows Live, MSN, Live Search, and more.

As a premium product, MSA allows marketers access to a high-end demographic, so the printed piece needed to stand out among the clutter of average mailings. Inspired by the fantastic black and white photography we utilized, I worked with Wunderman New York’s production team to emulate a true silver halide photographic print by combining multiple tones of black and metallic silver ink, set off with Microsoft Advertising’s signature red.

The final pieces were a solid success, bringing in a lot of new business, and wowing folks at MSA and at Wunderman.

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