Wunderman Impact Identity
Wunderman Impact Identity

Wunderman Impact Identity

When Wunderman began rebranding their agency, our studio also decided to rebrand and build a new web presence as our client base grew from mainly Microsoft to include AT&T, T-Mobile, and Dell.

The goal with the new identity was to create something that worked across every type of media, from our presentation sheets to our invoices, web site, and business cards. A solid wordmark with just a touch of typographic eccentricity.

I customized characters from Avenir, one of my favorite underused faces, choosing it because it would match nicely with the standard options offered with web-safe fonts, and in PowerPoint and Word documents that may need to travel across platforms and users.

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