When the Xbox team at Microsoft wanted to send out a special thank you to its Most Valuable Players, a small group of exceptional community leaders chosen out of hundreds of thousands of Xbox Live players, our studio at Wunderman was chosen to develop a spy-themed kit, sent to each of the 50 or so MVPs. A custom dossier, complete with their GamerTag, faux fingerprints, a definitive chart of their recorded gameplay experience, and even an up-to-the-minute snapshot of their current Xbox Live game achievements was assembled, hand-stamped and stickered on real manilla file folders, and shipped along with a customized, one-of-a-kind Xbox hooded sweatshirt, with their GamerTag embroidered on the shoulder, to their home address, all unbeknownst to these very important MVPs.
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